Logo content

The show’s logo incorporates two key elements: the globe and the compass. These elements highlight the travel-oriented nature of the program.

Special Feature

Inspired by the glass-like arrows in the logo, the main design element was developed to maintain a modern and clean approach to the overall style.

Stylistic solution

The combination of animation and visual principles gave birth to a unique and versatile design solution, incorporating a subtle hint of the logo into every design element from flashes to lower thirds.

Graphic package

The focal point of the show’s visuals was the bold use of maps throughout each episode to guide viewers to the host’s destination. Since the show highlights spectacular views of various places on Earth, our goal was to create a visual language that complemented rather than detracted from the scenery. To achieve this, we adopted a stylistic approach featuring semi-transparent maps with a subtle level of detail.

Secondary elements

By expanding the developed approach, we managed to create a comprehensive variety of necessary tools to convey the meaning of the program, such as geotags, currency calculators, and time markers.

Stereotype is busted

When a stereotype is debunked, the statement will be crossed out.

Stereotype is confirmed

When a stereotype is debunked, the statement will be crossed out.

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Epicentr - AR Spring Promo