“It’s You”
Promo campaign
As part of a commercial campaign, I was assigned to create an animation promoting a special offer on a variety of TVs from different brands. The main idea conveyed to me was to showcase a generalized image of a buyer that represents “you,” in order to create a strong connection between the viewer and the potential purchase.
The selected approach focused on showcasing the buyer—“You”—in a variety of different scenarios where the viewer could easily see and recognise themselves.
Project Name
”It’s You” Campaign
Year
09.2023
Client
Epicentr, CeTe
Role
2D Animation, Motion design
Further development
After the success of the main promo, it was decided to extend the campaign to another group of products using the same concept. This time, the promo featured a female character representing the client.
Campaign extention
Meanwhile entire campaign were extended to cover other medias such as in-store promo screens, and social media networks.
Versatile version
This specially shortened version was created for various media platforms, including multimedia screens in the Kyiv Metro, shopping malls, and more.
Youtube preroll
“A series of shortened versions of the main video promoting different products at special prices, specifically designed for broadcasting in YouTube ads.”
