Kids vs Stars
TV show branding
Діти проти Зірок” (“Kids vs Stars”) is an engaging TV show that brings together young prodigies and celebrities for a series of exciting challenges. This project demanded a bold, energetic branding that captures the spirit of competition and fun, appealing to both younger audiences and adults.
Project name
Kids vs Stars branding
Year
08.2020
Client
New Channel
Role
Art director, motion designer
Visual Identity & Design Concept
The lightning bolt of the logo became the core visual element, symbolizing energy, speed, and creativity. A cosmic theme was chosen to emphasize the idea of ‘stars,’ blending vibrant colors with dynamic motion effects to create an electrifying aesthetic.
Key Elements
The branding draws inspiration from the show’s theme of cosmic energy, creating a vibrant and futuristic visual universe. The lightning bolt acts as a dynamic focal point, emphasizing energy and excitement, while the use of bold typography and neon-inspired colors appeals to all age groups.
The lightning element interacts seamlessly with the visuals, appearing in key transitions and graphics. A gradient of electric blues, purples, and fiery yellows evokes the cosmic competition theme.
Behind the Scenes
Every participant of the show was shot for specific visuals, such as contestant profiles paired with bold lightning effects and dynamic transitions. The vibrant visuals highlight the contrast between the kids and stars, making each character memorable.
Spirit of the competition
The name of the battle rounds followed with close-ups of participants paired with their names and lightning graphics. The design emphasizes the competitive edge while maintaining a fun and lively vibe.
Special rounds
Bolt element from logo is emphesizing certain elements by attracting attention to the special round names.
Score tables
Animated screens showcasing team scores, transitions, and episodic themes, such as weekly challenges, tie into the concept of making every moment stand out.
Outcome & Impact
The branding successfully captured the show’s energetic vibe and connected with its diverse audience. The dynamic graphics and cosmic theme brought the ‘Kids vs Stars’ concept to life, making it one of the most visually memorable productions.