Singing TV Show

Incredible Duets

It is a talent show with elements of reality TV, where anyone, from the small screen of a smartphone through which they broadcast their musical creativity, can make it to the big screen — on national broadcast of the New Channel — and perform a duet with a favourite Ukrainian star. Provided that they are talented, charismatic, determined, and unique. And they can impress both the audience and the star!

Client
New Channel

Role
Art Director, Motion Designer

Project Name
Incredible Duets - TV Show Branding

Year
06.2024

Story behind
the concept

We were looking for an idea for representing the duality of the show plot. Even more challenging it became with the necessity to integrate sponsorship symbols deep inside the branding with obvious antinomy between guidelines of the Sponsor and the Channel.

Initial idea to integrate the part of the sponsor logo with the shake of Martini glass instead of letter "Y" of the word "Дуети" (Duets) with bright cherish splashes of sponsor brand was later tossed away for sake of clarity and primacy of evening TV show.

Chosen approach helped us to represent a duet of a competitor and their mentor celebrity with a two microphones .

Circular wave like motion of the background sets the feeling of the sound waves along with disturbance of their path during competition.


Including’s of the branding package

Meet the Team

  • Volodymyr Pepelov

    Art Director, Motion designer

  • Lilia Sabitova

    Graphic designer

  • Alexander Antonov

    Creative Director

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